Panagiotis Kyriakopoulos

Panos grew up in a family of small-business owners in Ierapetra, Crete. Watching a real, operating business get liquidated stays with you. It also focuses you.

He spent a decade in sales and business development across HoReCa, wholesale, SaaS, and publishing, building a ground-level understanding of how businesses acquire customers, retain them, and lose them. Along the way he developed the DISC 2 Method, a behavioral profiling framework that reverses the conventional sales process: profile the customer first, build the strategy second. He wrote the book on it, literally.

In 2024 he founded Osolvo Ltd in London. What started as websites became products. Products became a portfolio. The portfolio keeps growing.

He lives in Crete with his wife Alexandra and their two sons.

The best way to predict the future is to create it.

Beyond The Avatar

A new framework for sales, marketing, and communication in the digital age.

Most sales techniques were built for a world where business happened face-to-face or over the phone. That world is gone. Email, social media, video calls — the majority of business interactions today are digital, and the old playbook does not translate.

Beyond The Avatar introduces DISC 2.0, a modern personality analysis model built for digital communication. It does not improve the original DISC framework; it reverses the process. Profile the customer first. Build the strategy second. Tailor the message, increase the influence, and dramatically improve the outcome.

Written for sales professionals, marketers, and founders who are done communicating at people and want to start communicating with them.